The West Midlands and Birmingham Pass

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Written by our Partnerships Team

Last updated 4 June 2026

Discover the UK's second city with the West Midlands and Birmingham Pass

Planning a weekend away with family or friends and stuck for ideas? We've done all the research for you and are delighted to announce the newly launched West Midlands and Birmingham Pass allowing you to discover the best of the West Midlands and the UK's second city.

What's included

This all-in-one digital pass opens the doors to the region’s top attractions, including the Cadbury World, Warwick Castle, Legoland Discover Centre, West Midlands Police Museum, and so much more. Beyond these must-see sites, you’ll enjoy exclusive discounts at local hotels, restaurants, shops, and unique experiences There is so much to discover and easy to tailor your trip - whether you are planning a quick one day trip or a long weekend away, there are plenty of ideas for a perfect getaway with a discount on top.

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