We'll do you proud
It’s our first time celebrating Pride – and we’re not holding back.
Here’s how we’re helping all our people to Live Proud.
In a world where anyone can be anything, we all want the opportunity to be ourselves. That’s why we’re encouraging colleagues, customers and communities to share their spark. And when it comes to Pride, we’re proud to stand out.
On this page, you’ll see what we’ve been up to over the last few months and our plans for the future. You’ll also find it a useful spot to bring yourself up to speed with what Pride means and why it matters.
This is our first year celebrating Pride, and we’re determined to make a difference. We’ve worked with the LGBTQ+ community and our Inclusion Council to raise the bar. At Avanti West Coast, we’re committed to creating a team that works for all of us. We know it’s not enough to say it – we must live it too. Every single day. That’s why we’ve introduced Live Proud. It’s a big part of our plans for inclusion and gives us a clear programme to work with our people to deliver an inclusion initiative that’s meaningful for everyone. That means more support in the community, too!
Live Proud is built into our everyday life at Avanti West Coast. From recruitment to development and the welfare of our workforce. But we’ve also partnered with wider community groups, such as LGBT Foundation and akt, to make sure we connect with people across our network and make a difference where it matters.
We’re just getting started and don’t plan on applying the brakes anytime soon. So, look out for more down the line, and remember – Live Proud.
Charity starts in the community.
We’re proud to have partnered with two charities that are really making a difference in our communities. The LGBT Foundation and akt are doing great work in cities, towns and villages up and down our network and helping LGBTQ+ individuals who face difficulties in the community they live in. Our Live Proud strategy doesn’t stop at the barriers. Yes, we’re looking after our teams but we’re also here to look out for members of the community, too. That’s why we’ll continue to add more partnerships and make more of a positive impact where it counts.
If you’d like to learn more about partnering with Avanti West Coast, get in touch with Melanie Hockenhull at email@example.com
It’s all about Pride
Here’s some quickfire facts, figures and history to help get onboard with Pride.
In the news -
Recently, we gave the world a glimpse of how we’re planning to Live Proud, including a train dressed head to toe in Pride colours. But, alas! It needed a name. That’s why we asked you to find us a fitting title that would capture the heart and soul of Pride – what’s been achieved so far and how it can continue to make a difference long into the future. After receiving over 1500 amazing names and supporting stories, we’re delighted to have discovered a worthy winner.
We couldn’t be prouder to reveal Progress as the new name for this very special train.
The winning entry was submitted by Edward Hitchon Godfrey. Edward works in the rail industry and has an incredibly powerful story about how Trainbows and Pride Trains helped him, working in the rail industry, to come out and live proud. A perfect example of the good Pride can do.
Thank you to every single person who took the time to share your name with us.
We look forward to welcoming you all on Progress very soon.